Kicking the Dead Horse That Is SXSW

I'm not even sure what it means for a Food network D-list celeb to be sponsoring some kind of SXSW party , but it sure confirms that SXSW is the most over-exposed piece of rotting feces on the music map. Attendance at FXFU should swell this year. "Rachel Ray loves "indie" rock." Huh? I think we've now fallen through the looking glass's looking glass when using this term.